Users will soon have a updated setting that enables them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the company revealed that it now features more than 1 bn AI-generated clips.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale release. This shift coincides with a increase in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A considerable share of this content is deemed “AI slop”, a term for substandard, factory-style content that is typically absurd or surreal.
Based on user feedback that numerous viewers enjoy content made with AI tools, from digital art to educational videos, and we aim to provide users the ability to see more or less of that, based on their own preferences,” said a company executive.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. In total, more than 100 mn media items are submitted to the service every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI content they view by using the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that can already be modified under the tool include news, fashion, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate creators to label convincing artificially created content, and it bans dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Furthermore, the platform will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This step is intended to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2 million AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This initiative will support non-profit groups focused on training computer science.
Platform Protection
The platform has supported its moderation strategy, following controversy over plans to cut jobs for hundreds of content moderators in the United Kingdom. It is expected to eliminate a significant number of roles in its user protection team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would remain essential, but automated tools can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. TikTok stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”
