"A family located in North London seeks an extraordinary and qualified educator to assist their most junior child on his early path to turning into an British gentleman."
Upon seeing this listing, you might easily skip the wording "initial stages" as simple a turn of phrase.
But, it might be the most important element of this unusual employment listing, as it aims to recruit a teacher for a one-year-old.
Many of responses have already been sent in since the anonymous family posted their search for the £180k-a-year tutor, who must be "a uniquely qualified person".
In recent few weeks, the advert has received notice in the news, with many asking why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their search, stated that in spite of initial doubt, he considered the idea "visionary", and "advanced".
When he consulted the family, he mentioned they recognized the atypical nature of their demand, and how young their son is.
However, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that age "cultural conditioning had by then taken hold".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", Adam replied. "The manner you eat, the manner you speak".
He stated the older sibling had absorbed "extremely delicate, body language" from the family, and had taken on their cultural norms. The family told him they hoped to prevent this pattern to happen again with their younger child.
The plan: To hire a English tutor, who should speak with standard English accent, to influence the baby right from the beginning.
Subtle Influence
"A lot of the development at the outset here is rather acquired indirectly," explained the CEO.
It's by means of this osmosis that the family are expecting the child will pick up the English characteristics they aim to cultivate.
Adam said the tutor must be an individual who studied at "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The educator just has to be the right kind of person, they'll be doing things they aren't even aware they're doing, simply by nature," he added.
Expense Not a Factor
The family told Adam the selected educator should preferably also have knowledge of or passion in horse riding, alpine skiing, creative fields and instrumental training so as to inspire the child in a wide range of hobbies.
Additionally though, he said the family hoped the tutor to sign up the child on a variety of classes so the child would be "equestrian training and learning an tool by the time they are about three years old".
In the family's view, guiding their son develop into a "UK sophisticate" will bring about accomplishment and create opportunities.
"Considering the pros and cons of that, because it's certainly a status symbol," he notes.
Yet, in spite of all this instruction in "English culture", might the child adopt what is termed cultural influence from the multicultural family he is raised by anyway?
"Certainly", said the CEO. "They know this may not work, but they've just taken the perspective of, 'why not attempt it and we should start as quickly as we can', because the price of it is not a concern," he explained.
Overly Optimistic
Several in the tutoring industry who express these concerns.
Another CEO, CEO and founder of an educational organization, who also offer personal educators, wrote that "the process of becoming bicultural, or indeed, becoming oneself, is something that must be grown into, not designed."
Peter wrote that he had relocated from the Far East to the UK at the period of seven, and had been educated experiencing and living both cultures. He progressed to learn at Cambridge University.
"The idea that an individual can act as a embodiment of Britishness, a person who can in some way transplant the qualities of a English gentleman to a 12-month-old child, seems to me idealistic and impractical," he wrote.
"In my experience, having a quintessentially UK tutor from babyhood will will not automatically achieve the outcome they want.
"I wasn't provided with that kind of mentor, and yet I have been lucky enough to experience several of the situations they hope for their son."
He continued: "The fact is, cultural identity can not be forced from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Naturally, Britishness is something the CEO believes can be instructed – and commercialized.
"I believe the situation that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
